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Gateway to Digital Advertising – New ad launch

Gateway to Digital Advertising – New ad launch 3294 1752 Danielle Tynan

Spaghetti Junction is one of Birmingham’s most recognisable features, so where better to launch the newest round of our Digital Out Of Home advertising campaigns?

Following the success of our ad on the Aston Expressway Digibridge, we have now begun working with Elonex to display our company on several screens across Birmingham.

With over 3000 digital advertising billboards in the UK, and a Sunday Times Fast Track 100 ranking to brag about, Elonex are market leaders in the LED architecture industry.  Their screen at StarLights is the most-seen billboard in the Midlands, and they have several elite sports partnerships, such as Worcestershire CCC, Ricoh Arena and Gloucester and Northampton Rugby clubs.  On top of that, they have recently launched Badhero sunglasses, which are the official sponsors of Love Island 2021.

Hearing all these credentials made the decision to work with them a very easy one to make.  As a local cleaning company, Elonex saw the value in offering a great package, putting us up alongside international giants such as Boohoo and Coca-Cola.

Continuing with our consistent branding, we modified the advertisement we had previously used and we are now live on the digital 96 sheet in a prime Midlands location.

 

We are very excited to be at the forefront of Birmingham commercial cleaning companies using this form of advertising to create brand awareness.

Have you seen any of our ads yet? We would love to see your pictures if you do, as long as it’s safe to take them.  Let us know your thoughts on our social media or via info@tcmscleaning.com

Digibridge Ad – “Let us know if you spot us on the Aston Expressway

Digibridge Ad – “Let us know if you spot us on the Aston Expressway 2000 900 88Admin

“Go big or go home”

“Speculate to accumulate”

“If you’ve got it, flaunt it”

These adages are at the heart of the newest move at TCMS Headquarters.

Over our 38 years in business, we have always been keen to invest in innovative equipment, methods and products, in order to grow and improve.  Sometimes these moves are decided over a period of weeks, born of careful planning and painstaking research, and others, like this one, are lightning strikes of inspiration whilst sitting in traffic on the Aston Expressway on a Monday morning commute.

Any Birmingham-based commuter will be familiar with the Aston Expressway, one of the main arterial routes into the city, and will have spotted the advertising Digibridge based there.  With sightlines from 1km away, you can’t really miss it!

The Digi-bridge is managed by Ocean Outdoor, a key player in the Digital Out Of Home advertising landscapes.  Ocean are a national company, with 148 locations across 10 major UK cities.  Alongside market leading digital screens, they also value Sustainability objectives like Ocean for Oceans with a mission to eradicate single use plastics from their business by the end of 2021 and with £2million investment into start ups championing plastic alternatives.  This sits perfectly with our ISO14001 Environmental Management commitment to reduce our impact on the environment via the partners we choose to work with.

After meeting with Ocean’s local representative, we had confirmation that this was yet another innovative move on behalf of TCMS – cleaning companies have traditionally shied away from this type of marketing in the past, and we were about to become the very first cleaning company to take our place in front of the Birmingham commuter traffic on A38.

Once the decision had been made to go ahead with the advertisement, it was clear that we needed to produce a clear, relevant and beautiful piece of artwork to sit proudly on the Digi-bridge, alongside household names such as Stella Artois, Ford and EE.

We are so proud to be flying the flag for Birmingham cleaning companies, pride of place in the commuter heart of the city.  From Monday May 17th.

Let us know if you see the others, and your thoughts on our social media or via info@tcmscleaning.com

Reopening after a year in lockdown

Reopening after a year in lockdown 2000 2000 88Admin

Monday 17th May marks the penultimate step towards the light at the end of a long, dark and uncertain tunnel.  Boris Johnson has announced that, as of this date, changes will be made to the restrictions we’ve all been living under since the Coronavirus pandemic took hold on 20th March 2020.

The vaccination process has been successfully rolled out, with in excess of 67% of the UK adult population having received the first dose of the jab, and more than a third having had both.  Globally, over 1.2bn vaccinations have been delivered, as seen on the WHO live dashboard covid19.who.int.  Real time data available here – coronavirus.data.gov.uk shows that the number of Covid-related deaths in the UK has dropped by a third* and hospital admissions are down by a quarter*

As a result of the success of the roadmap and the efforts made at large by the public, 17th May sees us moving to the following changes:

Rule of Six – now extended to indoors, allowing six people or two households to spend time in each other’s homes, with domestic overnight stays allowed
Hugging to be allowed again outside of households and bubbles, with people urged to remain cautious
Restaurants, pubs and hospitality venues are allowed to reopen indoor seating, with table service
Indoor entertainment venues such as cinemas and theatre will be able to reopen
Domestic holidays extended to the Rule of Six rather than household only, with international holidays permitted subject to a traffic light system
Businesses will now be subject to Covid safety guidelines to ensure they are following the rules to keep customers and staff safe and keep the risk of virus transmission at bay.

The role of cleaning post-pandemic

It is no coincidence that the initial advice, once WHO announced Coronavirus as a pandemic, was centred on hygiene.  Thorough handwashing and antibacterial sanitisers have been a staple discussion point since February 2020 and the importance of these actions in reducing risk has been in the spotlight, for good reason.  The fact remains, however, that these are just the start for businesses looking to embrace safety in post-pandemic Britain.

Key decision makers in businesses are now looking at their cleaning schedules with new information, and the frequency, effectiveness and attention to detail of these schedules and the products used can be all the difference in how smoothly a business navigates the reopening of offices and hospitality venues.

It can be a minefield as a business owner to manage these services when the focus needs to be on recouping costs lost during a pandemic and settling staff back into the workplace with new working methods.  Trawling through the safety data sheets of various products and training and monitoring staff to manage the cleaning routine takes valuable time away from your business priorities.

Having a contracted cleaning service in place can ease these issues.  By choosing the right cleaning company to provide regular, scheduled cleaning, you can ensure that all necessary areas are being meticulously covered, and that the products are safe, effective and suitable.  Staff are fully trained and focused on their roles and provided with all necessary PPE.  Initial decontamination fogging services and surface testing can be added for extra peace of mind, from a provider with whom you have built a strong working relationship.

Based in Birmingham, TCMS have been offering both regular contract cleaning and periodic deep cleaning, locally and nationwide, for over 35 years.  These services include washrooms, kitchen and canopy and floor maintenance.  We are passionate about getting businesses thriving again, and watching the UK re-open up, safer than before.

If you would like a quote for regular or periodic commercial cleaning, you can call us on 0121 333 5824 or email us at info@tcmscleaning.com

*as of May 10th compared to prior 7 days

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