Technology

Learn more about technology today.

Gateway to Digital Advertising – New ad launch

Gateway to Digital Advertising – New ad launch 3294 1752 Danielle Tynan

Spaghetti Junction is one of Birmingham’s most recognisable features, so where better to launch the newest round of our Digital Out Of Home advertising campaigns?

Following the success of our ad on the Aston Expressway Digibridge, we have now begun working with Elonex to display our company on several screens across Birmingham.

With over 3000 digital advertising billboards in the UK, and a Sunday Times Fast Track 100 ranking to brag about, Elonex are market leaders in the LED architecture industry.  Their screen at StarLights is the most-seen billboard in the Midlands, and they have several elite sports partnerships, such as Worcestershire CCC, Ricoh Arena and Gloucester and Northampton Rugby clubs.  On top of that, they have recently launched Badhero sunglasses, which are the official sponsors of Love Island 2021.

Hearing all these credentials made the decision to work with them a very easy one to make.  As a local cleaning company, Elonex saw the value in offering a great package, putting us up alongside international giants such as Boohoo and Coca-Cola.

Continuing with our consistent branding, we modified the advertisement we had previously used and we are now live on the digital 96 sheet in a prime Midlands location.

 

We are very excited to be at the forefront of Birmingham commercial cleaning companies using this form of advertising to create brand awareness.

Have you seen any of our ads yet? We would love to see your pictures if you do, as long as it’s safe to take them.  Let us know your thoughts on our social media or via info@tcmscleaning.com

Digibridge Ad – “Let us know if you spot us on the Aston Expressway

Digibridge Ad – “Let us know if you spot us on the Aston Expressway 2000 900 88Admin

“Go big or go home”

“Speculate to accumulate”

“If you’ve got it, flaunt it”

These adages are at the heart of the newest move at TCMS Headquarters.

Over our 38 years in business, we have always been keen to invest in innovative equipment, methods and products, in order to grow and improve.  Sometimes these moves are decided over a period of weeks, born of careful planning and painstaking research, and others, like this one, are lightning strikes of inspiration whilst sitting in traffic on the Aston Expressway on a Monday morning commute.

Any Birmingham-based commuter will be familiar with the Aston Expressway, one of the main arterial routes into the city, and will have spotted the advertising Digibridge based there.  With sightlines from 1km away, you can’t really miss it!

The Digi-bridge is managed by Ocean Outdoor, a key player in the Digital Out Of Home advertising landscapes.  Ocean are a national company, with 148 locations across 10 major UK cities.  Alongside market leading digital screens, they also value Sustainability objectives like Ocean for Oceans with a mission to eradicate single use plastics from their business by the end of 2021 and with £2million investment into start ups championing plastic alternatives.  This sits perfectly with our ISO14001 Environmental Management commitment to reduce our impact on the environment via the partners we choose to work with.

After meeting with Ocean’s local representative, we had confirmation that this was yet another innovative move on behalf of TCMS – cleaning companies have traditionally shied away from this type of marketing in the past, and we were about to become the very first cleaning company to take our place in front of the Birmingham commuter traffic on A38.

Once the decision had been made to go ahead with the advertisement, it was clear that we needed to produce a clear, relevant and beautiful piece of artwork to sit proudly on the Digi-bridge, alongside household names such as Stella Artois, Ford and EE.

We are so proud to be flying the flag for Birmingham cleaning companies, pride of place in the commuter heart of the city.  From Monday May 17th.

Let us know if you see the others, and your thoughts on our social media or via info@tcmscleaning.com

    Type of Service Required

    Company/Contact Name

    Your Email

    Phone Number

    Subject

    Description